Meet Joe Blog
Why are more and more people getting their news from amateur websites called blogs? Because they're fast, funny and totally biased...

A few years ago, Mathew Gross, 32, was a free-lance writer living in tiny Moab, Utah. Rob Malda, 28, was an underperforming undergraduate at a small Christian college in Michigan. Denis Dutton, 60, was a professor of philosophy in faraway Christchurch, New Zealand. Today they are some of the most influential media personalities in the world. You can be one too.

[Read the printer-friendly version on Time]