Mensagens

A mostrar mensagens com a etiqueta Advertising

𝐃𝐢𝐚 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐜𝐢𝐨𝐧𝐚𝐥 𝐝𝐨 𝐏𝐚𝐭𝐫𝐢𝐦𝐨́𝐧𝐢𝐨 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐈𝐦𝐚𝐭𝐞𝐫𝐢𝐚𝐥 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐃𝐚𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐈𝐧𝐭𝐚𝐧𝐠𝐢𝐛𝐥𝐞 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐇𝐞𝐫𝐢𝐭𝐚𝐠𝐞 𝐉𝐨𝐮𝐫𝐧𝐞́𝐞 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥𝐞 𝐝𝐮 𝐩𝐚𝐭𝐫𝐢𝐦𝐨𝐢𝐧𝐞 𝐜𝐮𝐥𝐭𝐮𝐫𝐞𝐥 𝐢𝐦𝐦𝐚𝐭𝐞́𝐫𝐢𝐞𝐥

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As usual, in terms of translation and localization, did you notice English goes with "intangible" whereas most other (Latin) languages go with (their variation of) "immaterial," also including German (not Latin-based)? Fascinating 🧩     UNESCO  

Great Print Ads

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Web Designer Depot Thanx to PR on FB ;)

After Conspicuous Consumption

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Why do some people pay a 100,000 percent premium for a Rolex when a Timex is such a sleek and efficient timepiece? Why do others kill themselves at work just so they can get there in a Lexus? Why do we pay 1,000 times more for designer bottles of water when the stuff that gushes from our taps is safer (because it’s more regulated), often tastier, and better for the planet? And how do we convince ourselves that more stuff equals more happiness, when all the research shows that it doesn’t? In Spent , University of New Mexico evolutionary psychologist Geoffrey Miller contends that marketing—the jet fuel of unrestrained consumerism—“is the most dominant force in human culture,” and thus the most powerful shaper of life on Earth. Using vivid, evocative language, Miller suggests that consumerism is the sea of modern life and we are the plankton—helplessly tumbled and swirled by forces we can feel but not understand. Miller aims to penetrate to the evolutionary wellsprings of consumerist ma...

'True Blood' sucks in brands to produce ads tied to season 2

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Big brand names are sinking their teeth into fake ads for True Blood , HBO 's sexy vampire-themed hit. Fashion house Ecko Unlimited, car company Mini, insurer Geico , Gillette, Harley-Davidson , and career site Monster will lend marketing cachet to the popular show. The True Blood ads, which appear in magazines and online starting Tuesday, are designed to get people to tune into season two, which begins June 14. "A key element to the show is that vampires live among us," says Zach Enterlin, HBO's vice president, advertising and promotions. "We've extended that idea to cross over and bend reality to target vampires with faux special vampire products." In the show, vampires have learned to survive without nibbling the necks of humans, thanks to a synthetic blood beverage, Tru Blood. The drama hinges on whether they will. Among ads: a Monster ad that promotes "thousands of night-shift positions," and a Mini convertible ad that let's you ...

Colombo in the New Yorker ;)

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Jorge Colombo drew this week’s cover using Brushes , an application for the iPhone, while standing for an hour outside Madame Tussaud’s Wax Museum in Times Square. “I got a phone in the beginning of February, and I immediately got the program so I could entertain myself,” says Colombo, who first published his drawings in The New Yorker in 1994. Colombo has been drawing since he was seven, but he discovered an advantage of digital drawing on a nighttime drive to Vermont. “Before, unless I had a flashlight or a miner’s hat, I could not draw in the dark.” (When the sun is up, it’s a bit harder, “because of the glare on the phone,” he says.) It also allows him to draw without being noticed; most pedestrians assume he’s checking his e-mail. There’s a companion application, Brushes Viewer , that makes a video recapitulating each step of how Colombo composed the picture. (Watch how he drew this week’s cover below.) Colombo leans heavily on the Undo feature: “It looks like I draw everythi...

Because of Gary Oldman: Beat the Devil

BMW films - Beat the Devil - Z4 (Clive Owen, Gary Oldman, James Brown - Tony Scott) - kewego

This is one of my dream furniture pieces

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Perfume Science Kit

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Follow your nose on a fragrant journey through the science, history and art of making perfumes. Experiment with countless fragrance combinations on your way to becoming a master perfumer. Learn how your nose and olfactory system work with your brain to sense and recognize smells. Play games with your sense of smell and taste. Read about the long history of perfumes and take a peek into the perfume industry today. Discover where natural and synthetic fragrances come from. Use vegetable shortening to extract the fragrant oils from rose petals. Find out what makes a perfume different from a cologne. Design your own perfumes and learn how perfumes are meticulously composed. Train your nose to recognize the components of complex scents. Make a scented potpourri and a sweet-smelling sachet with your homemade perfumes. Design the perfume that suits you perfectly, and surprise your friends with perfumes made specially for them. Perfume Science introduces young perfumers to the biology, chemis...

Claus Porto Soaps

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These all-natural, bath-sized shea butter bars distributed by Lafco New York are a labor of love. They have been created by the Claus Porto's family-run factory in Portugal for the past 117 years. The jumbo-sized soaps appeal to the senses with beautiful wrappers and 17 magnificent scents, from honeysuckle to grapefruit fig.

Renova Renovates Restroom Tissue

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In choosing a toilet paper, most of us are deciding between quilted or triple-ply, extra on the roll or the better bargain. But Renova, a European company, has produced designer toilet paper in vibrant colors to jazz up any bathroom . Lime green, tangelo orange, cherry red or dark-as-night black could adorn your WC. Think of the reaction your guests will have..."Can I use this?", "Will it leave a colorful mark?". Rest assured, although out of the ordinary the colored TP is perfectly safe and won't leave any unwanted residue. They also make matching napkins and paper towels. For €2.17 per roll they are a bit spendy but the impression they'll leave will be priceless. I wonder if they will ever make glow-in-the-dark? Luxist

Creature Discomforts

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A new campaign to challenge and change attitudes towards disability is being launched by Leonard Cheshire Disability this week and is previewed online today (12 November). The charity has teamed up with Aardman Animations to create a highly original campaign called Creature Discomforts. The awareness campaign is based on the much-loved Creature Comforts series but features the hallmark plasticine characters with disabilities, combined with the real voices and experiences of disabled people.

Brilliant Video on Giving Blood

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Guinness, Always

Create a TV ad that tells the truth about George W. Bush. Sick of the propaganda being beamed at you from the current administration's media mavens? Here's a new way to fight back: Enter MoveOn.org Voter Fund's political ad contest .
Everybody's All American: Encyclopedia of ADvertising