JK Rowling, whose first Harry Potter book sparked a publishing sensation when it hit the bookshelves 10 years ago, is only the fourth most popular author.
Second and third place were taken by CS Lewis, author of The Chronicles of Narnia series, and Peter Pan creator JM Barrie.
Prolific children's writer Enid Blyton, famous for the Famous Five series and the Noddy books, only made 10th place.She was scooped by Anthony Horowitz, creator of the Alex Rider teenage spy novels, followed by bestselling writer Jacqueline Wilson.
Dr Seuss, whose most famous book was The Cat in the Hat, was seventh, followed by His Dark Materials author Philip Pullman and Francesca Simon, author of the Horrid Henry books.
The survey of 16- to 34-year-olds was commissioned by ITV3 to mark its Roald Dahl weekend on September 22.
Roald Dahl literary estate director Amanda Conquy said: "It's always great to hear how enduringly popular Roald Dahl's stories are.
"They truly seem to be passed on from one generation to the next with the utmost enthusiasm and affection."
The top 10
1. Roald Dahl
2. CS Lewis
3. JM Barrie
4. JK Rowling
5. Anthony Horowitz
6. Jacqueline Wilson
7. Dr Seuss
8. Philip Pullman
9. Francesca Simon
10. Enid Blyton
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